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The four critical risks

These are the four critical risks of launching a new product. We want to have satisfactory answers for each of these before moving into the product build/delivery phase: - Risk 1: Value risk - Will customers buy (or use) this product? - Risk 2: Usability risk - Can customers figure out how to use this product? - Risk 3: Feasibility risk - Given our skills, technology, and time available, can our engineers build this product? - Risk 4: Business viability risk - Does this solution work for the business in terms of financial investment, time, IRR? Does it work for the marketing, sales, customer success, finance, legal, etc., departments?

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