Demand risk
Demand risk is a sub-component of the first (and most important) critical risk of Value.
Are there a big enough group of people out there who actually want this product?
Graph:
- 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk to 125.010 Books - Inspired - Marty Cagan
- 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk to 122.07.05 PM Discovery Process - VUFB - The four critical risks
- 110.009 Startups - Have you followed Marketing 101 to 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk
- 122.07.05 PM Discovery Process - VUFB - The four critical risks to 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk
- 122.08.05 PM User Testing - Testing for demand to 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk
- 122.08.12 PM User Testing - Demand test - Fake door test to 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk
- 122.08.13 PM User Testing - Lack of Demand is rarely the biggest problem to 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk
- 122.09.04 Product Market Fit - B2B PMF - If you have a hard time finding reference customers to 122.07.07 PM Discovery Process - Risk 1 Value risk - Demand risk