Home  >  122 Product Management  >  122.09.04 Product Market Fit - B2B PMF - If you have a hard time finding reference customers

B2B PMF: If you have a hard time finding reference customers

If you have a hard time finding even a few prospective customers who have the problem you’re trying to solve that is a sign that perhaps your problem isn’t important. This will translate to a lack of interest for this product when it goes to market. Time to take a step back and make sure you’re spending time on something that is worthwhile.

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