Home >
122 Product Management
>
122.07.08 PM Discovery Process - Risk 1 Value risk is the hardest and most important
Risk 1: Value risk, is the hardest and most important one to address
The most important, and most difficult, risk to address is Risk 1, Value risk. Customers will almost always already have a way to solve their problem, and you’re trying to improve on that solution. But your solution has to compete with the best alternative solution anybody else has ever come up with. You can’t simply do as well as the best alternative in terms of value and price, you have to do significantly better to get a customer to switch.
Graph:
- 122.07.08 PM Discovery Process - Risk 1 Value risk is the hardest and most important to 125.010 Books - Inspired - Marty Cagan
- 122.07.08 PM Discovery Process - Risk 1 Value risk is the hardest and most important to 122.07.05 PM Discovery Process - VUFB - The four critical risks
- 122.07.08 PM Discovery Process - Risk 1 Value risk is the hardest and most important to 122.03.05 PM Responsibilities - Knowledge of the customer
- 106.007 About me - Life philosophy to 122.07.08 PM Discovery Process - Risk 1 Value risk is the hardest and most important
- 122.07 PM Discovery Process - Product discovery process to 122.07.08 PM Discovery Process - Risk 1 Value risk is the hardest and most important