Deep knowledge of the customer
The product manager must have a deep knowledge of the actual/potential users and customers of a product. You must be an expert on their desires, issues, demographics, how they work, how they think, and how they decide to buy.
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- 122.03.05 PM Responsibilities - Knowledge of the customer to 125.010 Books - Inspired - Marty Cagan
- 122.03.05 PM Responsibilities - Knowledge of the customer to 122.07 PM Discovery Process - Product discovery process
- 122.03.05 PM Responsibilities - Knowledge of the customer to 122.08 PM User Testing - User testing
- 122.01.06 PM Skillset - Have a design sense that shows a connection to customer to 122.03.05 PM Responsibilities - Knowledge of the customer
- 122.03 PM Responsibilities - Responsibilities of a PM to 122.03.05 PM Responsibilities - Knowledge of the customer
- 122.07.08 PM Discovery Process - Risk 1 Value risk is the hardest and most important to 122.03.05 PM Responsibilities - Knowledge of the customer
- 122.08.19 PM User Testing - Product Manager MUST attend all user tests to 122.03.05 PM Responsibilities - Knowledge of the customer
- 122.11.017 User Story Maps - Never create a map before defining user needs to 122.03.05 PM Responsibilities - Knowledge of the customer
- 131.001 Leadership - Napoleon learned how to do every job in the military to 122.03.05 PM Responsibilities - Knowledge of the customer