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Never create a Story Map before defining user needs

Never create a story map for a product before defining the target customer’s needs and the business’ requirements very well. Spend as much time as necessary to research the needs and problems of the market and make sure this is a viable opportunity for the business.

Always start with a P.P.S.S. hypothesis: 122.07.06 PM Discovery Process - PPSS - Universal questions during product discovery and answer the 4 critical risks - VUFB: 122.07.05 PM Discovery Process - VUFB - The four critical risks