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Step 1: Smart questions and proper data

This is the first step of any data analysis project.

It cannot be overstated how important that a proper Data Analysis - Client working relationship is for a successful outcome.

In order to kick off the project we must first know what questions we want to answer with this analysis, also known as the “scope” of our analysis. There is often a back-and-forth process to Consulting - Get conceptual agreement before submitting proposal.

And secondly, we need to collect the appropriate data to be able to answer the question. This is the Data Analysis - Data request

It’s always a good idea to conduct a “pre-mortem” before getting started on a project Data Analysis - Pre-mortem

References: 1. https://www.coursera.org/learn/wharton-customer-analytics/home - Week 5, Video 2: The Golden Age of Marketing