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Product management in two sentences

Put simply, Product Managers have two responsibilities:

  1. Find a product that addresses the four major new product risks. Most notably the “value” and “business viability” risks - because the company needs people who need the product, and it needs this to happen before it runs out of money and time.
  2. Deliver a robust and scalable implementation of that product which customers can consistently rely on to provide value.

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