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122 Product Management
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122.08.01 PM User Testing - Get out of the building and talk to customers
Get out of the building and talk to customers
The secret to discovering and delivering great products that solve problems and make money is to get in front of real users and customers early and often. This is not about proving anything, it is about rapid learning.
In order to answer the two core questions 122.02.01 PM Why - in two sentences you will end up talking to a lot of customers in order to deeply understand the problems they have and how to best solve them. You need accurate mental models of the things the customer cares about.
Graph:
- 122.08.01 PM User Testing - Get out of the building and talk to customers to 116.047 Life Lessons - He who best defines the problem usually wins
- 122.08.01 PM User Testing - Get out of the building and talk to customers to 116.010 Life Lessons - One minute of planning is worth ten minutes of doing
- 122.08.01 PM User Testing - Get out of the building and talk to customers to 122.02.01 PM Why - in two sentences
- 107.028 Philosophy - The only way is through to 122.08.01 PM User Testing - Get out of the building and talk to customers
- 122.01.06 PM Skillset - Have a design sense that shows a connection to customer to 122.08.01 PM User Testing - Get out of the building and talk to customers
- 122.03.01 PM Responsibilities - Workflow to 122.08.01 PM User Testing - Get out of the building and talk to customers
- 122.08 PM User Testing - User testing to 122.08.01 PM User Testing - Get out of the building and talk to customers
- 133.013 Hiring - Hire diverse kinds of people with different ways of thinking to 122.08.01 PM User Testing - Get out of the building and talk to customers