Folder:
108 Data Analysis
File:
108.20.50 Data Analysis - Acquitention
Acquitention
What is Acquitention?
- Acquisition + Retention analysis.
- How to create a virtuous cycle of acquisition and retention via segmentation, cohort analysis, and customer segmentation
What data is required?
All the data for a normal structural analysis is necessary to conduct the full Acquitention analysis
108.30.10.30 Data Analysis - Structural analysis data required
- For Phase 1 (below) only transaction + marketing data is required
- For Phase 2 the customer metadata is useful but not required
How does it work?
Phase 1: Acquitention Heuristic
108.20.50.10 Data Analysis - Acquitention Heuristic
Phase 2: Identify patterns and develop and implement strategies
Source:
- Me
Graph:
- 108.20 Data Analysis - Customer analysis >> 108.20.50 Data Analysis - Acquitention
- 108.20.50.20 Data Analysis - Acquitention Phase II >> 108.20.50 Data Analysis - Acquitention
- 108.20.50 Data Analysis - Acquitention >> 108.20.50.10 Data Analysis - Acquitention Heuristic
- 108.20.50 Data Analysis - Acquitention >> 108.30.10.30 Data Analysis - Structural analysis data required
- 108.20.50 Data Analysis - Acquitention >> 108.20 Data Analysis - Customer analysis
- 108.20.50 Data Analysis - Acquitention >> 108.20.50.20 Data Analysis - Acquitention Phase II
- 108.20.50.10 Data Analysis - Acquitention Heuristic >> 108.20.50 Data Analysis - Acquitention