What is Acquitention?
- Acquisition + Retention analysis.
- How to create a virtuous cycle of acquisition and retention via segmentation, cohort analysis, and customer segmentation
What data is required?
All the data for a normal structural analysis is necessary to conduct the full Acquitention analysis
188.8.131.52 Data Analysis - Structural analysis data required
- For Phase 1 (below) only transaction + marketing data is required
- For Phase 2 the customer metadata is useful but not required
How does it work?
Phase 1: Acquitention Heuristic
Phase 2: Identify patterns and develop and implement strategies