Piss off 20% of people
In my experience with email marketing, we did best when we upset 20% of the people we were communicating to. That meant that 20% on the other side of the spectrum loved it. (The other 60% just doesn’t care)
By this logic, if I want more people to love me, my company, my ideas, then I need to upset more people as well.
Graph:
- 129.003 Brand - Piss off 20 percent of people to 129.002 Brand - Have a point-of-view
- 129.003 Brand - Piss off 20 percent of people to 116.011 Life Lessons - Be different. Set yourself apart
- 129.003 Brand - Piss off 20 percent of people to 119.024 NVC - Don't take it personally