KRs need to be quantifiable
The KR is Key Results. This is a specific achievable. It is not a key result unless it has a number attached to it.
Source:
https://www.youtube.com/watch?v=mJB83EZtAjc
Graph:
- 128.008.03 Management - OKR - make KRs quantifiable to 128.008.01 Management - OKR - Google made OKRs famous
- 128.008.03 Management - OKR - make KRs quantifiable to 122.01.09 PM Skillset - Thinking qualitatively and quantitatively