Make Os qualitative and inspirational
The O stands for Objectives. They need to be general (qualitative) and inspirational.
Source:
https://www.youtube.com/watch?v=mJB83EZtAjc
Graph:
- 128.008.02 Management - OKR - make Os qualitative and inspirational to 128.008.01 Management - OKR - Google made OKRs famous
- 128.008.02 Management - OKR - make Os qualitative and inspirational to 122.01.09 PM Skillset - Thinking qualitatively and quantitatively