Acquitention
What is Acquitention?
- Acquisition + Retention analysis.
- How to create a virtuous cycle of acquisition and retention via segmentation, cohort analysis, and customer segmentation
What data is required?
All the data for a normal structural analysis is necessary to conduct the full Acquitention analysis 108.30.10.30 Data Analysis - Structural analysis data required - For Phase 1 (below) only transaction + marketing data is required - For Phase 2 the customer metadata is useful but not required
How does it work?
Phase 1: Acquitention Heuristic
108.20.50.10 Data Analysis - Acquitention Heuristic
Phase 2: Identify patterns and develop and implement strategies
Graph:
- 108.20.50 Data Analysis - Acquitention to 108.20 Data Analysis - Customer analysis
- 108.20.50 Data Analysis - Acquitention to 108.30.10.30 Data Analysis - Structural analysis data required
- 108.20.50 Data Analysis - Acquitention to 108.20.50.10 Data Analysis - Acquitention Heuristic
- 108.20.50 Data Analysis - Acquitention to 108.20.50.20 Data Analysis - Acquitention Phase II
- 108.20 Data Analysis - Customer analysis to 108.20.50 Data Analysis - Acquitention
- 108.20.50.10 Data Analysis - Acquitention Heuristic to 108.20.50 Data Analysis - Acquitention
- 108.20.50.20 Data Analysis - Acquitention Phase II to 108.20.50 Data Analysis - Acquitention