105.40.43 Consulting - Relationships are the single most important lever
Relationships are the single most important lever in consulting
- Relationships are built by putting yourself in the buyer's shoes and thinking from the outside-in.
- The prospective buyer doesn't care how good you are, only what you can make happen for them.
- Provide value up front, for free, until you prove that you can be trusted, are qualified, and have a clear understanding of their needs