Folder:
122 Product Management
File:
122.08.16 PM User Testing - Value Tests High-Fidelity Prototypes

When conducting Value tests, use high-fidelity prototypes

In order to get a proper read on whether a value test is effective or not, it is important to use a high-fidelity prototype. The "product" must feel almost like a real product in order for the prospect to feel like it has real value worth paying for with his money/time/reputation/etc.