122 Product Management
122.07.09 PM Discovery Process - Risk 4 Business viability sub-components

Risk 4: Business Viability sub-components

Risk 4, Business Viability sub-components for executive consideration. There are 3 primary areas of thought for the executive team:
1. TAM - what is the size of the opportunity?
2. GTM - what is the launch and distribution strategy?
3. TTM - how long will it take to bring this product to market?