115 CFA
File: Equity Investments - Reading 40 - 6. Company Analysis

6. Company Analysis

k. describe the elements that should be covered in a thorough company analysis.

What are the six major components of a company analysis?
- Corporate profile
- Industry characteristics
- Demand for products/services
- Supply of products/services
- Pricing
- Financial ratio

What are the two basic types of competitive strategies?
1. Low cost
2. Differentiation

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