108 Data Analysis
220.127.116.11 Data Analysis - Structural analysis steps
Structural analysis steps
- Identify major segments like products, geo, demo, etc, and add to segments using 18.104.22.168.20.10.10 Data Analysis - Segments - RFM - How to segment RFM and put every customer into an appropriate bucket
- Quantify customer counts, revenue, customer quality (LTV) over time for all segments
- Quantify retention, growth rate, and churn over time for all segments
- If marketing data has been included, then show LTV/CAC and channel ROI. If attribution data is available then do this for all segments.
- Optional: Predict customer growth and market saturation