Lack of in-house knowledge

Strategy and intelligent use of data are important for almost every company in the world, but many companies don’t have the talent in-house to do these things. They don’t hire the necessary resources in-house because it doesn’t need to be within their core competencies, and often outsource it to consultants.

Sometimes something is a problem for months and nobody in a company can solve it.

The client feels better about hiring external help when they have a methodology, when they can say - “We have a better mousetrap than anybody””