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Types of Value tests

All of the below are indications that the product has value in the eye of the user. None of these necessarily need to be followed through at this point - e.g., you don’t have to take the credit card - you just need to know that it was going to happen.

  1. Money - will they give you a credit card or offer to pay for the product? Ask for their credit card.
  2. Reputation - will the person recommend and share this with their friends? Ask them to send an email to their friends.
  3. Time - are they willing to spend their precious time working with you on this? Ask to schedule their time.
  4. Access - will they provide login credentials for the service they would be switching from? Tell them there is a migration utility or something like that.