Quantitative vs Qualitative testing
Quantitative testing is about proving something. A/B tests, for example
Qualitative testing is used to determine why customers are not responding to our prototype as well as we’d hope, which is usually the case in the early stages of testing. We are looking for rapid learning and big insights.
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- 122.08.11 PM User Testing - Qualitative tests are the most common type to 122.08.10 PM User Testing - Quantitative vs Qualitative testing