Papers articles content
This page is for papers and articles that we want to write and publish.
If I’m good, there will be a lot of articles.
Posted. Done.
Finished rough drafts
In-process articles
- Pablo - The Performance of a Brand
- 111.10.02 Epic - What is Customer Accounting
- 111.10.05 Epic - Averages are dangerous
Future articles
Abandoned
- (buried)
Other stuff
Inspiration
## This is a gold mine of possibilities ## And I should be able to write at least one article about every line here: These are the ideas in the deck: - How do I scale? Where can I grow now? - Increase customer retention by 5% …and increase profit 25-95% - Market to your best future customers - Save customers before they churn - Convince marginal customers to become great customers - Don’t waste precious resources on the best customers - Allocate resources to High Growth segments, optimize margin for Low Growth segments - Allocate resources to High LTV segments, optimize funnel for Low LTV segments - Corporations can - Grow your business - Increase retention 5%+ - Optimize marketing channels - Improve segmented unit economics - Transform your business - Understand headroom for growth in your market - Implement business model transformation strategy - Raise capital and M&A - Give potential investors confidence in growth, unit economics - Use data science to showcase areas of growth and opportunity - Value the company with NPV of all future cashflows - PE and VC firms can - Investment diligence - Understand the drivers, triggers, and weaknesses of the target company - Segmented revenue forecasts to understand future revenue with confidence - Independent confirmation of customer growth, unit economics, marketing ROI - Growth - Understand headroom for growth in your market - Increase retention 5%+ - Optimize marketing channels - Exit - Use data science to showcase areas of growth and opportunity - Value the company with NPV of all future cash flows
Graph:
- 111.10 Epic - Papers articles content to 111.10.04 Epic - What is a cohort and why should I care
- 111.10 Epic - Papers articles content to 111.10.02 Epic - What is Customer Accounting
- 111.10 Epic - Papers articles content to 111.10.05 Epic - Averages are dangerous
- 111.10 Epic - Papers articles content to 111.10.07 Epic - All of the data none of the intelligence
- 111.10 Epic - Papers articles content to 111.10.08 Epic - The Acquitention process
- 111.10 Epic - Papers articles content to 111.10.03.10 Epic - Past and future quotes
- 111 Epic to 111.10 Epic - Papers articles content