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Optimize coupons and discounts

Coupons, discounts - specific promotions, support, pricing, upsells, etc for different groups - How much should the cart abandoner coupon be for? - Who buys our product on promotion?

Don’t give your best customers discounts, they are already great customers! Instead, give your middling customers discounts to try and push them into the great customer segment: Data Analysis - Which customer segment to give discounts