secret to success

Hey guys,

Some people ask me how I’m so good at writing email subject lines. Or,
coding. Or, playing basketball. Or, socializing. Or, ...anything.

It’s not because I’m gifted, I’ll tell you that. I know some people who are
actually gifted at some of those things, and they are truly amazing to
watch.

But that’s not me.

I’m smart, sure. But not brilliant.

I just obsess about being the best I can be.

I don’t obsess about being the absolute best - that’s like an Olympian
spending an entire lifetime preparing for one race, doing the same thing
over and over forever until he/she is the best in the world. I just really
really care about being the best I can be right now.

For example, here are the subject lines I wrote for an email that went out
the other day. I wrote 30 of them, back-to-back, until coming up with the
one that felt great.

world’s first golf improvement service
introducing the world’s first golf improvement service
new and improved pro looper
introducing the new and improved pro looper
never before available:
technology finally puts instruction
never before seen, revolutionary instruction
never before seen: play the best golf of your life
Announcing the new and improved Pro Looper
New and improved: Technology puts
A dedicated golf coach
Your dedicated golf coach awaits
Your golf coach awaits
How technology has changed the world of golf instruction
Your phone is the world’s most powerful golf coach
Your phone is a golf coach?
A golf coach in your pocket
A golf coach in your pocket?
Limited time sale: Announcing new and improved Pro Looper
How I can help you play the best golf of your life
Instantly take 10 strokes off your game
Incredible new technology for golfers
We did it again
Oops, I did it again! (incredible new technology for golfers)
oops, I did it again! Announcing the new Pro Looper
Oops, I did it again! New and improved Pro Looper
Oops, I did it again! (tech is so cool)
Your golf coach is standing by
The most powerful golf coach in the world?
A golf coach with magical powers


Some of them are horrible - but that’s the price to pay for greatness in
the end.

This email subject line generated about $5,000 worth of Pro Looper sales on
a day that not even half that much was expected.


You’re blessed. You have the same gifts as me: Intelligence. Social
capability. Tenacity. Fortitude.

Use it all. Obsess. Be the best. You’ll be great!

2012-09-09