Folder:
122 Product Management
File:
122.09.03 Product Management - B2B PMF - Finding reference customers

B2B Product/Market Fit: Finding reference customers

The best way to find reference customers is to recruit people/companies who truly feel the pain that your solution is trying to solve. If they could have found a solution to their problem elsewhere, they would have. Often they have cobbled together their own in-house solution. The customer is so hungry for a solution that they will make time and have patience for your half-ass, buggy, minimum featured product.