GIGAMIND

Folder:
122 Product Management
File:
122.09.02 Product Market Fit - B2B PMF - Six reference customers

B2B Product/Market Fit: Six reference customers

A common target for validation in a B2B setting is to get six reference customers from a specific market who are using (and paying for) an MVP version of your product, willing to give a positive reference to other customers. It is not wise to launch a product, sell/market it, or expand the scope of it, until you have these reference customers.