GIGAMIND

Folder:
122 Product Management
File:
122.08.13 PM User Testing - Lack of Demand is rarely the biggest problem

Lack of Demand is rarely the biggest problem

Most of the time demand is not the problem. We can get people to sign up for a trial, or an interview, but once they try it out they don't get excited, don't want to switch from their existing solution. And that's why we need to iterate and continue learning.