GIGAMIND

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122 Product Management
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122.08.10 PM User Testing - Quantitative vs Qualitative testing

Quantitative vs Qualitative testing

Quantitative testing is about proving something. A/B tests, for example

Qualitative testing is used to determine why customers are not responding to our prototype as well as we'd hope, which is usually the case in the early stages of testing. We are looking for rapid learning and big insights.