Folder:
122 Product Management
File:
122.08.01 Product Management - Get out of the building and talk to customers

Get out of the building and talk to customers

The secret to discovering and delivering great products that solve problems and make money is to get in front of real users and customers early and often.

In order to answer the two core questions 122.02.01 Product management - in two sentences you will end up talking to a lot of customers in order to deeply understand the problems they have and how to best solve them. You need accurate mental models of the things the customer cares about.