Folder:
122 Product Management
File:
122.07.06 Product Management - Universal questions during product discovery

Universal questions during product discovery

At every step, with every experiment, every conversation, and every written communication, the product discovery process requires a PM to always be asking:
- Are your customers who you think they are?
- Do they really have the problems you think they have?
- How does the customer solve this problem today?
- What would be required for them to switch?


Tags:
  • complex-systems