122 Product Management
122.07.05 Product Management - The four critical risks

The four critical risks

These are the four critical risks of launching a new product. We want to have satisfactory answers for each of these before moving into the product build/delivery phase:
- Risk 1: Value risk - Will customers buy (or use) this product?
- Risk 2: Usability risk - Can customers figure out how to use this product?
- Risk 3: Feasibility risk - Given our skills, technology, and time available, can our engineers build this product?
- Risk 4: Business viability risk - Does this solution work for the business in terms of financial investment, time, IRR? Does it work for the marketing, sales, customer success, finance, legal, etc., departments?