122 Product Management
File: PM Team Structure - Teams structure - align with customer groups

Structuring teams of product teams

Align with customer groups

If the company has well-defined groups of customers, like a platform with buyers/sellers, or multiple divisions, then product teams should usually be focused on a specific part of this structure. This is because the product manager must be an expert on the user and the business, and it's hard to be an expert on all parts of a large organization.