Papers articles content

This page is for papers and articles that we want to write and publish.

If I'm good, there will be a lot of articles.

Posted. Done.

• 202008110926 article - why this why now
• 111.10.04 Epic - What is a cohort and why should I care
• 111.10.06 Epic - What to learn from COVID

Finished rough drafts

• 111.10.09 Epic - Cohorts II - segmentation

In-process articles

• Pablo - The Performance of a Brand
• 111.10.02 Epic - What is Customer Accounting
• 111.10.05 Epic - Averages are dangerous

Future articles

• 111.10.07 Epic - All of the data none of the intelligence
• 111.10.08 Epic - The Acquitention process

Abandoned

• (buried) 111.10.03 Epic - Strata Analysis is a geology dig for your company

Other stuff

• 111.10.01 Epic - Terminology mapping
• 111.10.03.10 Epic - Past and future quotes

Inspiration

This is a gold mine of possibilities

And I should be able to write at least one article about every line here:

These are the ideas in the deck:
- How do I scale? Where can I grow now?
- Increase customer retention by 5% ...and increase profit 25-95%
- Market to your best future customers
- Save customers before they churn
- Convince marginal customers to become great customers
- Don't waste precious resources on the best customers
- Allocate resources to High Growth segments, optimize margin for Low Growth segments
- Allocate resources to High LTV segments, optimize funnel for Low LTV segments
- Corporations can
- Grow your business
- Increase retention 5%+
- Optimize marketing channels
- Improve segmented unit economics
- Transform your business
- Understand headroom for growth in your market
- Implement business model transformation strategy
- Raise capital and M&A
- Give potential investors confidence in growth, unit economics
- Use data science to showcase areas of growth and opportunity
- Value the company with NPV of all future cashflows
- PE and VC firms can
- Investment diligence
- Understand the drivers, triggers, and weaknesses of the target company
- Segmented revenue forecasts to understand future revenue with confidence
- Independent confirmation of customer growth, unit economics, marketing ROI
- Growth
- Understand headroom for growth in your market
- Increase retention 5%+
- Optimize marketing channels
- Exit
- Use data science to showcase areas of growth and opportunity
- Value the company with NPV of all future cash flows

Source:

• Me