Folder:
108 Data Analysis
File:
108.30.10.20.20.10.20 Data Analysis - Segments - RFM - variations
RFM - variations
There are some RFM variations that are useful for more specific situations
- RFD (Recency, Frequency, Duration) – Duration here is time spent. Particularly useful while analyzing consumer behaviour of viewership/readership/surfing oriented products.
- RFE (Recency, Frequency, Engagement) – Engagement can be a composite value based on time spent on page, pages per visit, bounce rate, social media engagement etc. Particularly useful for online businesses.
https://www.putler.com/rfm-analysis/
Source:
- Me