All revenue and profits a company generates come from customers. Customer analysis is designed to answer questions about customers and their environment so they can become more profitable.
Epic Labs says "Acquitention"
108.20.50 Data Analysis - Acquitention is like Customer Analysis with a specific viewpoint
Some attributes of customer analytics
Customer analysis has two primary objectives
Customer analysis project flow
The 108.10 Data Analysis - Phases of data analysis are the same for customer analysis.
Different analysis focus for different business models
Customer analysis will vary significantly for different types of businesses.
108.20.40 Data Analysis - Customer analysis for different business models