Folder:
108 Data Analysis
File:
108.20.50 Data Analysis - Acquitention

Acquitention

What is Acquitention?

  • Acquisition + Retention analysis.
  • How to create a virtuous cycle of acquisition and retention via segmentation, cohort analysis, and customer segmentation

What data is required?

All the data for a normal structural analysis is necessary to conduct the full Acquitention analysis
108.30.10.30 Data Analysis - Structural analysis data required
- For Phase 1 (below) only transaction + marketing data is required
- For Phase 2 the customer metadata is useful but not required

How does it work?

Phase 1: Acquitention Heuristic

108.20.50.10 Data Analysis - Acquitention Heuristic

Phase 2: Identify patterns and develop and implement strategies

108.20.50.20 Data Analysis - Acquitention Phase II


Source:
  • Me