108 Data Analysis
108.20.50 Data Analysis - Acquitention


What is Acquitention?

  • Acquisition + Retention analysis.
  • How to create a virtuous cycle of acquisition and retention via segmentation, cohort analysis, and customer segmentation

What data is required?

All the data for a normal structural analysis is necessary to conduct the full Acquitention analysis Data Analysis - Structural analysis data required
- For Phase 1 (below) only transaction + marketing data is required
- For Phase 2 the customer metadata is useful but not required

How does it work?

Phase 1: Acquitention Heuristic Data Analysis - Acquitention Heuristic

Phase 2: Identify patterns and develop and implement strategies Data Analysis - Acquitention Phase II

  • Me