108 Data Analysis
18.104.22.168 Data Analysis - Acquitention Phase II
Acquitention Phase II
Phase I is the structure 22.214.171.124 Data Analysis - Acquitention Heuristic, then, if the project continues, we move to strategy and implementation.
- Identify usage/purchase patterns that separate the best customers from the worst customers.
- 126.96.36.199.20.10 Data Analysis - Segments - RFM
- Develop retention/improvement strategies for each bucket
- Develop tools to identify customers who are in a bucket, and when they move from one bucket to another
- Develop marketing strategy to acquire more of the desirable customers and fewer of the undesirable customers