Acquitention Phase II

Phase I is the structure 108.20.50.10 Data Analysis - Acquitention Heuristic, then, if the project continues, we move to strategy and implementation.

• Identify usage/purchase patterns that separate the best customers from the worst customers.
• 108.30.10.20.20.10 Data Analysis - Segments - RFM
• Develop retention/improvement strategies for each bucket
• Develop tools to identify customers who are in a bucket, and when they move from one bucket to another
• Develop marketing strategy to acquire more of the desirable customers and fewer of the undesirable customers