GIGAMIND

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108 Data Analysis
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108.20.40.30.10 Data Analysis - Customer analysis for ecommerce with attachable subscriptions

Customer analysis for ecommerce with attachable subscriptions

This is when an ecommerce company, who sells a transactional product also includes upsells for subscription products. Think GoDaddy upselling email or websites, or LegalZoom upselling attorney services.

Market opportunity

  • Attach rate by product / group
  • Retention rate by product / group

Source:
  • Me