Folder:
108 Data Analysis
File:
108.20.40.30.10 Data Analysis - Customer analysis for ecommerce with attachable subscriptions
Customer analysis for ecommerce with attachable subscriptions
This is when an ecommerce company, who sells a transactional product also includes upsells for subscription products. Think GoDaddy upselling email or websites, or LegalZoom upselling attorney services.
Market opportunity
- Attach rate by product / group
- Retention rate by product / group
Source:
- Me