Folder:
108 Data Analysis
File:
108.20.30 Data Analysis - Customer lifetime value
Customer Lifetime Value
Has several acronyms: CLV, LTV, CLTV
A properly calculated customer lifetime value can can do many things for your company
108.20.30.10 Data Analysis - Benefits of LTV analysis
How to Calculate LTV
108.20.30.20 Data Analysis - Calculating LTV
How NOT to Calculate LTV
Source:
- Me