Folder:
108 Data Analysis
File:
108.20.10.50 Data Analysis - Optimize retention

Optimize retention

Repurchases / LTV optimization
- Increase loyalty and user engagement by targeting specific groups of customers with specific content
- Decrease churn by paying special attention to customers in at-risk groups
- Remarketing / retargeting campaigns - export customers in a specific group to show them specific cross/up-sell ads


Source:
  • Me