Folder:
108 Data Analysis
File:
108.20.10.20 Data Analysis - Optimize advertising channels

Optimize advertising channels

Advertising channels: prices, targeting, ad content
- What is my CAC limit for each advertising channel?
- How should my ads target different groups of potential customers?
- What content should the ad contain for this specific channel and targeting?

Multi-armed bandit

We'll probably eventually want to look into the Multi-armed Bandit problem for marketing optimization: https://en.wikipedia.org/wiki/Multi-armed_bandit


Source:
  • Me