GIGAMIND
Folder:
108 Data Analysis
File:
108.20.07 Data Analysis - Customer analysis primary objectives
Primary objectives of customer analysis
- Optimization - maximize revenue and profit by optimizing existing processes
- 108.20.10 Data Analysis - Optimize
- To optimize existing processes we will typically use some kind of 108.30.20 Data Analysis - Predictive analysis with 108.30.10.20.20.10 Data Analysis - Segments - RFM
- Decision making
- 108.20.20 Data Analysis - Make decisions
- To make decisions we will typically use some kind of 108.30.30 Data Analysis - Prescriptive analysis and provide a recommendation (prescription) on what actions to take to achieve some objective goal
Source:
- Me