When you understand a market, you know what they like and dislike. You know what products they buy. You know the terminology they use. You know how to talk to them.
If you understand a market the way Glenn Livingston does, you also know how much a lead/sale will cost. You know what you can sell the customer on the back end. You know the search terms that the customer will likely enter first, second and third in order to reach the information they're looking for. You know, based upon the potential customers' most important issue what else they're interested in (in order of highest to least priority).
When you know a market the way Glenn Livingston does, you cannot fail in that market. When Glenn Livingston enters
your market - beware!
I've recently had the pleasure of watching the Dr. Glenn Livingston course "How To Double Your Business". I've spoken with Glenn and exchanged emails several times to discuss a project I'm working on using his methodology. He is highly intelligent, encouraging and helpful. I'd like to thank Glenn for his instruction and guidance.
Outside of seminars, this is the highest price learning course I've ever purchased. He used testimonials from a bunch of gurus whom I've followed for a long time (including Perry Marshall) to convince me that it was worth it. And - it was worth it - it was worth every penny!
A psychologist by trade, his methodology is to survey a market before you ever move into it. Or, if you're already in a market, use surveys to better understand it. He likes to say he'd rather "sweat in training than bleed in battle."
Once you collect enough surveys from your web site to be statistically relevant, you go through each one and code it for a scientific understanding of every aspect. Glenn then follows up on the phone with a select group of those people who took the survey to understand the softer side of their mindset.
He boils it all down and sells exactly what the market wants, in exactly the way they want it.
The DVD videos and accompanying audio cd's, computer software and testimonials explain every aspect in great detail. If you have the heart to implement the tactics, you have all the knowledge to do it.
In addition, Glenn hosts a monthly mastermind session where he answers questions and puts two people on the "hot seat" to analyze their campaigns in detail.
The survey methodology has several advantages and disadvantages. In my humble opinion, the advantages far outweigh the disadvantages. I've already implemented the surveys for one of my markets, and am preparing to do more.
Advantages of the Livingston Survey Method
- Understand a market before spending a lot of time and money on a venture
- Understand if a market is unlikely to be profitable (or not) before launching a product
- Understand what kind of products the market wants to buy
- Understand the search continuum in order to reach a potential customer earlier in the search cycle (and therefore pay less for her)
- Understand the cost per lead/sale so you know how much you have sell a product for in order to realize a profit
- Understand the amount of traffic available
- Understand the channels that traffic comes through, how engaged those people are, and how to most effectively market to each
- Understand exactly how the people within a market speak, what lingo they use, what drives their passion
Disadvantages of the Livingston Survey Method
- Costly
- Time prohibitive
- Not easy! This method is not for slackers - there is a lot of overhead involved in understanding a market like this
- Math... although Glenn makes it easy for all of us who are not statisticians, there is some excel work involved.
To get more information on the Glenn Livingston Survey course, just head on over to his web site. I'd highly recommend signing up for the
http://www.HowToDoubleYourBusiness.comTravis
Labels: finding a niche, livingston, online marketing