A hot method of advertising your product is appearing to web marketers recently. Two guys named Brock Felt and Buck Rizvi demonstrate in video format how to
explode your list sign ups using co-registration. Co-registration is traditionally the playground of huge companies like GM and Netflix, but little guys are discovering the possibilities.
The opportunity is quite large, and apparently you can get 10's of thousands of list sign ups per day. This could mean massive profits (if you know how to convert them into buyers) or it could mean massive cash hemorrhage (if you don't know how to convert a buyer).
If you type in "coregistration" into Google, you'll find a hundred companies selling the service. But, according to Buck and Brock, there are only a few that matter. In their video series, they've yet to disclose who they are, but I'm staying tuned in hopes of catching the info!
They impart three solid pieces of advice:
- Use only real-time co-regs. This is an impulse buy and if you're receiving your leads in a batch a day late, they're worthless.
- Put a tag line at the bottom of your co-reg sign up blurb that says something like "Check your email immediately to get your free information!" Once again, this is an impulse buy, and these folks are in the heat of the moment - take advantage!
- Have back-up products to sell so that you can make extra profit (or any profit if your list doesn't like your initial offer). This also acts as long term cash flow insurance.
To see the videos and come up to speed on the high-level overview go to
http://www.pipeline-profits.com/blog.
Labels: advertising, entrepreneur, online marketing