Tuesday, February 21, 2006

Putting a Value on a Website

Thinking about selling your website?  How do you put a value on it?
Thinking about buying a web site?  What is it worth?
 
This is an excellent question, a tough one to answer.  I've been a student of this question for quite some time, since I've always had dreams of selling my web sites for way more than they were worth.  There are all kinds of wildly ranging thoughts on the subject of web site valuation, because it's such a new and complicated idea.  Traditional business valuation doesn't cut it because there are a lot more factors...
 
Stuntdubl does a thorough job of explaining the ins and outs of web site valuation.  He goes over different types of websites, how they generate their money, and what questions you should ask yourself about their operation.  He also goes over the various generally accepted methods of valuation.  There are some links to online tools that will help you uncover the value of the site.
 
I thought this post was very helpful.  I immediately tagged it in del.ici.ous so as to be able to find it easily later on... and I don't dole out bookmarks lightly!  If you're interested in how much to buy or sell a web site for, this post deserves a read.
 
 
TG

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Name: Travis Giggy
Location: Fort Collins, Colorado, US

I am passionate about business on the Internet. This blog is my personal archive of lessons learned while conducting business on the Internet.

I started programming web sites 11 years ago.

In 1997, I started my first Internet business, called Carryout.com. It was an online food ordering service that allowed you to order food from a local restaurant right to your door. At the time, that was pretty cool!

The fire was stoked, and I started learning as much as I could about Internet marketing and copywriting. I became an expert at measuring and testing.

I've been a success and a failure many times over.

Now, a decade later, I still learn every day what it takes to be successful in online business. This blog is how I record those lessons. Since I started this blog, I've learned the value of keeping a written record of my Internet business experiences. As long as I keep learning and growing, I'll keep writing about it.

I doubt I'll ever quit learning.