The word is out that number of links no longer matter. The right links matter - links containing and surrounded by text similar to the content on the linked page, and hopefully residing on a site easily categorizable and trusted for giving out good links.
Factors that may determine how important a link is to your page/site:
1. How trustworthy of a site is the linking site?
- Is it an .edu, .gov domain?
- What kind of a neighborhood is it in? i.e. What kind of sites link to it, and how important are they?
- How accurately can the referring site be categorized? Right now,
del.icio.us tags are easily deciphered and trusted.
2. How closely does the content and the link text on the linking page compare to the content on the page being linked to?
- Semantic analysis between pages.
- Articles and press releases, and blog postings are better than recipricol link farm pages.
Labels: seo