Friday, September 23, 2005

Advanced Link Campaigns

I read an excellent SEO article about building a link farm by Andrew Goodman today.  The blog post covers a link campaign started by Autoblog to build massive backlinks.  They're giving away a free iPod Nano plus an FM transmitter to somebody who enters their contest.  In order enter their contest, you must link to at least 10 posts on their site, using your own words about why you liked those links.  Smart.  Deep links, expressive link text, massive backlinks from some quality places, all for a couple hundred dollars.
 
This type of campaign is most certainly not going to be smiled upon by Google, or any of the search engines, because it creates artificial cloudiness of link relevance.  Would any of those people have posted the links naturally if they didn't have the chance to win an iPod?  I don't think so - and this is a nightmare for G in much the same fashion that purchased links are controversial right now... 
 
Andrew speaks of the consequences to the SEO industry if this type of stuff catches on.  He's right - it muddies the waters for everyone involved - but I guarantee that webmasters don't think about the future consequences of their linking actions - they just want to rank better!  Google will have to figure out a way to exclude the links that come from un-natural sources, because as it stands they use " computer programs that rank web pages in large part by examining the number and relative popularity of the sites that link to them" and the text that's used in the link.
 
Watch out for this tactic - it's gonna get ugly!
 
TG

--

>> There are only 10 kinds of people in the world - those that know binary and those that don't.

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About Me

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Name: Travis Giggy
Location: Fort Collins, Colorado, US

I am passionate about business on the Internet. This blog is my personal archive of lessons learned while conducting business on the Internet.

I started programming web sites 11 years ago.

In 1997, I started my first Internet business, called Carryout.com. It was an online food ordering service that allowed you to order food from a local restaurant right to your door. At the time, that was pretty cool!

The fire was stoked, and I started learning as much as I could about Internet marketing and copywriting. I became an expert at measuring and testing.

I've been a success and a failure many times over.

Now, a decade later, I still learn every day what it takes to be successful in online business. This blog is how I record those lessons. Since I started this blog, I've learned the value of keeping a written record of my Internet business experiences. As long as I keep learning and growing, I'll keep writing about it.

I doubt I'll ever quit learning.

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